{"id":2998,"date":"2024-01-21T18:29:34","date_gmt":"2024-01-21T10:29:34","guid":{"rendered":"https:\/\/ecology.shanghai-visual.org\/web\/?p=2998"},"modified":"2024-01-21T18:42:05","modified_gmt":"2024-01-21T10:42:05","slug":"between-water-and-land","status":"publish","type":"post","link":"https:\/\/ecology.shanghai-visual.org\/web\/between-water-and-land\/","title":{"rendered":"Between water and land \/ \u6c34\u4e0e\u9646\u4e4b\u95f4"},"content":{"rendered":"\n

\u6e7f\u5730\u884c\u8d70\u6d3b\u52a8\u2014\u2014\u89c6\u89c9\u4e0e\u5370\u5237\u5a92\u4f53\u8bbe\u8ba1
Wetland walk campaign – visual and print media design<\/h4>\n\n\n\n

The project aims to convey the ecological content that wetlands are the junction of water and land, the junction of two ecosystems where the exchange of various energies and exchanges is more active. Wetland ecosystems have a rich hierarchy of organisms distributed in the rich spatial layers of the wetland, such as water, soil and air, with birds, fish, small animals, and plants distributed among them and exchanging energy and information in different material spaces. \u8be5\u9879\u76ee\u65e8\u5728\u4f20\u8fbe\u8fd9\u6837\u7684\u751f\u6001\u5185\u5bb9\uff1a\u6e7f\u5730\u662f\u6c34\u4e0e\u9646\u5730\u7684\u4ea4\u754c\u5904\uff0c\u662f\u4e24\u4e2a\u751f\u6001\u7cfb\u7edf\u7684\u4ea4\u754c\u5904\uff0c\u5728\u8fd9\u91cc\uff0c\u5404\u79cd\u80fd\u91cf\u548c\u4ea4\u6362\u7684\u4ea4\u6d41\u66f4\u52a0\u6d3b\u8dc3\u3002\u6e7f\u5730\u751f\u6001\u7cfb\u7edf\u6709\u4e30\u5bcc\u7684\u751f\u7269\u5c42\u6b21\uff0c\u5206\u5e03\u5728\u6e7f\u5730\u4e30\u5bcc\u7684\u7a7a\u95f4\u5c42\u6b21\u4e2d\uff0c\u5982\u6c34\u3001\u571f\u58e4\u548c\u7a7a\u6c14\uff0c\u9e1f\u7c7b\u3001\u9c7c\u7c7b\u3001\u5c0f\u578b\u52a8\u7269\u3001\u690d\u7269\u5206\u5e03\u5176\u95f4\u5e76\u5728\u4e0d\u540c\u7684\u7269\u8d28\u7a7a\u95f4\u4e2d\u4ea4\u6362\u80fd\u91cf\u548c\u4fe1\u606f\u3002<\/p>\n\n\n\n

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Shanghai is a city rich in wetlands, and with World Wetlands Day<\/a> just around the corner, I designed the “Between Water and Land” wetland walk campaign, and through the visually distinctive, portable, and easy-to-read event visual and print media design, I aimed to educate wetland visitors about the ecological content of the above, and to motivate them to continue walking, exploring, and communicating about the species present in their wetlands and other wetlands in Shanghai’s wetland system. \u4e0a\u6d77\u662f\u4e00\u4e2a\u6e7f\u5730\u4e30\u5bcc\u7684\u57ce\u5e02\uff0c\u5728\u201c\u4e16\u754c\u6e7f\u5730\u65e5\u201d\u5373\u5c06\u5230\u6765\u4e4b\u9645\uff0c\u6211\u8bbe\u8ba1\u4e86\u201c\u6c34\u4e0e\u9646\u4e4b\u95f4\u201d\u6e7f\u5730\u884c\u8d70\u6d3b\u52a8\uff0c\u5e76\u901a\u8fc7\u89c6\u89c9\u9c9c\u660e\u4fbf\u643a\u6613\u8bfb\u7684\u6d3b\u52a8\u89c6\u89c9\u4e0e\u5370\u5237\u54c1\u8bbe\u8ba1\uff0c\u65e8\u5728\u8ba9\u6e7f\u5730\u7684\u6e38\u5ba2\u4eec\u4e86\u89e3\u5230\u4ee5\u4e0a\u7684\u751f\u6001\u5185\u5bb9\uff0c\u5e76\u4fc3\u4f7f\u4ed6\u4eec\u7ee7\u7eed\u884c\u8d70\u3001\u63a2\u7d22\u548c\u4ea4\u6d41\u6240\u5728\u6e7f\u5730\u548c\u4e0a\u6d77\u6e7f\u5730\u7cfb\u7edf\u4e2d\u5176\u4ed6\u6e7f\u5730\u5b58\u5728\u7684\u7269\u79cd\u3002<\/p>\n\n\n\n

The project presents the ecological content through visual system design and information visualisation design, and communicates it to the public through the medium of printed materials. The printed materials are divided into two parts: the “Layers of wetlands” poster and the “Wetland Walk Guidebook” booklet, which is designed in conjunction with the project scenarios. The “Layers of Wetlands” poster consists of four informative posters with different and interrelated contents and materials, presenting wetland plants, wetland benthos, wetland fish and wetland birds in the Shanghai wetland system, corresponding to thin environmental paper, sulphuric acid paper and PVC (for fish and birds), respectively, with the range of the species expanding in turn. The posters are hung in this order in an overlapping format and can be read individually or overlapped to see which different types of species are distributed in the same area by matching the information on the different posters. The “Walking Guide to Wetlands” booklet will be different for each wetland, as it presents information on the species found in the wetland. The booklet will contain species that will be found in the situated wetland, and will be designed to entice the reader to read and continue exploring the area through the use of a combination of photographic and graphic visuals. The booklets will be available in both ‘scratch-off’ and ‘no scratch-off’ versions, with the latter being the more suitable version. The booklet is thin and flexible enough for visitors to pick up and carry with them, while the ‘scratch-off’ version allows them to explore the wetland species while scratching to see what they might be seeing. \u9879\u76ee\u901a\u8fc7\u89c6\u89c9\u7cfb\u7edf\u8bbe\u8ba1\u548c\u4fe1\u606f\u53ef\u89c6\u5316\u8bbe\u8ba1\u7684\u65b9\u5f0f\u5448\u73b0\u751f\u6001\u5185\u5bb9\uff0c\u5e76\u4ee5\u5370\u5237\u7269\u4e3a\u5a92\u4ecb\u5411\u516c\u4f17\u4f20\u8fbe\u3002\u5370\u5237\u7269\u5206\u4e3a\u4e24\u90e8\u5206\uff1a\u201c\u6e7f\u5730\u5c42\u6b21\u201d\u6d77\u62a5\u90e8\u5206\uff0c\u548c\u7ed3\u5408\u9879\u76ee\u573a\u666f\u8bbe\u8ba1\u7684\u201c\u6e7f\u5730\u884c\u8d70\u6307\u5357\u201d\u5c0f\u518c\u5b50\u3002\u201c\u6e7f\u5730\u5c42\u6b21\u201d\u6d77\u62a5\u5305\u542b\u56db\u5f20\u5185\u5bb9\u548c\u6750\u6599\u5404\u4e0d\u76f8\u540c\u53c8\u5f7c\u6b64\u8054\u7cfb\u7684\u56db\u5f20\u4fe1\u606f\u6d77\u62a5\uff0c\u5206\u522b\u5448\u73b0\u4e86\u4e0a\u6d77\u6e7f\u5730\u7cfb\u7edf\u4e2d\u7684\u6e7f\u5730\u690d\u7269\u3001\u6e7f\u5730\u5e95\u6816\u52a8\u7269\u3001\u6e7f\u5730\u9c7c\u7c7b\u548c\u6e7f\u5730\u9e1f\u7c7b\uff0c\u5206\u522b\u5bf9\u5e94\u8584\u578b\u73af\u4fdd\u7eb8\u3001\u786b\u9178\u7eb8\u548cPVC\uff08\u9c7c\u7c7b\u548c\u9e1f\u7c7b\uff09\uff0c\u7269\u79cd\u7684\u6d3b\u52a8\u8303\u56f4\u4f9d\u6b21\u6269\u5927\uff0c\u6d77\u62a5\u6309\u6b64\u987a\u5e8f\u4ee5\u91cd\u53e0\u7684\u5f62\u5f0f\u60ac\u6302\uff0c\u53ef\u4ee5\u5355\u72ec\u9605\u8bfb\uff0c\u4e5f\u53ef\u4ee5\u91cd\u5408\u8d77\u6765\u770b\uff0c\u5c06\u4e0d\u540c\u6d77\u62a5\u4e0a\u7684\u4fe1\u606f\u5bf9\u5e94\u8d77\u6765\uff0c\u80fd\u770b\u5230\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684\u7269\u79cd\u5206\u5e03\u5728\u540c\u4e00\u533a\u57df\u3002\u201c\u6e7f\u5730\u884c\u8d70\u6307\u5357\u201d\u5c0f\u518c\u5b50\u4e3b\u8981\u5448\u73b0\u6240\u5728\u6e7f\u5730\u7684\u7269\u79cd\u4fe1\u606f\uff0c\u56e0\u6b64\u6bcf\u4e2a\u6e7f\u5730\u7684\u5c0f\u518c\u5b50\u90fd\u5c06\u662f\u4e0d\u540c\u7684\uff0c\u5c0f\u518c\u5b50\u4e2d\u53ea\u653e\u5165\u5c06\u5728\u6240\u5728\u6e7f\u5730\u51fa\u73b0\u7684\u4ee5\u4e0a\u56db\u79cd\u7c7b\u578b\u7684\u7269\u79cd\uff0c\u901a\u8fc7\u6444\u5f71\u548c\u56fe\u5f62\u7ed3\u5408\u7684\u89c6\u89c9\u8bbe\u8ba1\u5438\u5f15\u8bfb\u8005\u9605\u8bfb\u548c\u7ee7\u7eed\u63a2\u7d22\u3002\u5c0f\u518c\u5b50\u6709\u201c\u522e\u522e\u4e50\u201d\u7248\u672c\u548c\u201c\u65e0\u522e\u522e\u4e50\u201d\u7248\u672c\uff0c\u7ecf\u6d4b\u8bd5\u540e\u8005\u66f4\u4e3a\u9002\u7528\u3002\u5c0f\u518c\u5b50\u8584\u800c\u67d4\u8f6f\uff0c\u6e38\u5ba2\u53ef\u4ee5\u968f\u624b\u53d6\u8d70\u5e76\u968f\u8eab\u643a\u5e26\uff0c\u201c\u522e\u522e\u4e50\u201d\u7248\u672c\u53ef\u4ee5\u4e00\u8fb9\u63a2\u7d22\u6e7f\u5730\u7269\u79cd\u4e00\u8fb9\u522e\u5f00\u67e5\u770b\u770b\u5230\u7684\u751f\u7269\u53ef\u80fd\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n

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The same visual system is used for both parts of the printed materials. The visual system uses a natural colour scheme and typeface with hand-drawn lines and self-drawn abstract graphics to highlight its interactivity and uses the words “water, land and atmosphere” + hand-drawn circles to subtly express the complexity and intersectionality of the distribution of wetland species, while the main visual also includes a graphic design based on abstract graphics, which is derived from the photographs taken at the junction between land and water in the Jiangwan Wetland, and labelled with the words “Water, Land, Atmosphere” in the graphic, to illustrate the concepts of the visual system and its mode of viewing. \u4e24\u90e8\u5206\u5370\u5237\u7269\u90fd\u4f7f\u7528\u540c\u4e00\u5957\u89c6\u89c9\u7cfb\u7edf\uff0c\u8be5\u89c6\u89c9\u7cfb\u7edf\u4f7f\u7528\u4e86\u6709\u81ea\u7136\u6c14\u8d28\u7684\u914d\u8272\u548c\u5b57\u4f53\uff0c\u5e76\u52a0\u5165\u624b\u7ed8\u7ebf\u6761\u548c\u81ea\u7ed8\u62bd\u8c61\u56fe\u5f62\u51f8\u663e\u5176\u53ef\u4e92\u52a8\u6027\uff0c\u5e76\u7528\u201c\u6c34\u9646\u7a7a\u201d\u5b57\u6837+\u624b\u7ed8\u5212\u5708\u7684\u65b9\u5f0f\u5de7\u5999\u5730\u8868\u73b0\u6e7f\u5730\u7269\u79cd\u5206\u5e03\u7684\u590d\u6742\u6027\u548c\u4ea4\u53c9\u6027\uff0c\u4e3b\u89c6\u89c9\u8fd8\u5305\u62ec\u4e00\u4efd\u4ee5\u62bd\u8c61\u56fe\u5f62\u4e3a\u4e3b\u4f53\u7684\u5e73\u9762\u8bbe\u8ba1\uff0c\u56fe\u5f62\u62bd\u8c61\u81ea\u5728\u6c5f\u6e7e\u6e7f\u5730\u62cd\u6444\u7684\u6c34\u4e0e\u9646\u4ea4\u754c\u7684\u7167\u7247\uff0c\u5e76\u5728\u56fe\u5f62\u4e2d\u6807\u6ce8\u51fa\u201c\u6c34\u3001\u9646\u3001\u7a7a\u201d\uff0c\u9610\u660e\u89c6\u89c9\u7cfb\u7edf\u7684\u6982\u5ff5\u548c\u89c2\u770b\u65b9\u5f0f\u3002<\/p>\n\n\n\n

The project was prototyped and tested at the Jiangwan Wetland Bird Viewing Base, more details of the test are presented in the video, please feel free to watch it. The photography photos and video materials used in the project are from me and my fellow photographers I invited. \u9879\u76ee\u5728\u65b0\u6c5f\u6e7e\u6e7f\u5730\u89c2\u9e1f\u57fa\u5730\u8fdb\u884c\u4e86\u539f\u578b\u6d4b\u8bd5\uff0c\u6d4b\u8bd5\u7684\u66f4\u591a\u7ec6\u8282\u5728\u89c6\u9891\u4e2d\u6709\u6240\u5448\u73b0\uff0c\u6b22\u8fce\u89c2\u770b\u3002\u9879\u76ee\u4e2d\u4f7f\u7528\u7684\u6444\u5f71\u7167\u7247\u3001\u89c6\u9891\u7d20\u6750\u6765\u81ea\u6211\u548c\u6211\u9080\u8bf7\u7684\u6444\u5f71\u5e08\u540c\u5b66\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

The project aims to convey the ecological content that wetlands are the junction of water and land, the junction of two ecosystems where the exchange of various energies and exchanges is more active. Wetland ecosystems have a rich hierarchy of organisms distributed in the rich spatial layers of the wetland, such as water, soil and air, with birds, fish, small animals, and plants distributed among them and exchanging energy and information in different material spaces.<\/p>\n","protected":false},"author":1,"featured_media":3020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[39,142,94],"tags":[107,102,56,143,111,57,106],"class_list":["post-2998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-courses","category-eco-narratives","category-students-projects","tag-advanced-media-and-communication","tag-design-studio","tag-ecological-awareness","tag-public-space","tag-shanghai","tag-urban-ecology","tag-wetland"],"_links":{"self":[{"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/posts\/2998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/comments?post=2998"}],"version-history":[{"count":1,"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/posts\/2998\/revisions"}],"predecessor-version":[{"id":3021,"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/posts\/2998\/revisions\/3021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/media\/3020"}],"wp:attachment":[{"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/media?parent=2998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/categories?post=2998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecology.shanghai-visual.org\/web\/wp-json\/wp\/v2\/tags?post=2998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}